Automation in the hospitality and retail sectors

Solutions for developers of self-service and DOOH systems

One of the key transformations in the hospitality and retail sectors is the rapid adoption of self-service checkout and digital out-of-home (DOOH) applications. The use of touch displays and underlying embedded systems enhances the customer experience, creates new marketing opportunities, and delivers operational and logistical benefits for business owners.

Self-service terminals have become a familiar sight in supermarkets, fast-food chains, and shopping centers. These systems, equipped with modern displays and intuitive, easy-to-navigate interfaces, enable faster order and payment processing while reducing staffing costs.

In parallel, DOOH and narrowcasting applications are being deployed at strategic locations. These larger-format displays, often with dynamic and interactive features, allow customers or passers-by to engage with content via touchscreens or mobile apps. This interaction creates a deeper connection between brands and their audiences.

Improving customer experience and operational processes

In both applications, the implementation of modern human-machine interface solutions and embedded technology plays an important role. High-quality displays and embedded modules are essential for the reliability and efficiency of self-service terminals and digital signage systems.

A well-integrated system enables seamless, dynamic, and customer-focused interaction in hospitality and retail environments. Developments in these areas are making it possible to further enhance engagement with passers-by, improving customer experience and brand loyalty while continuously optimizing operational processes.

Supported by leading display manufacturers, suppliers of embedded and wireless modules, and a creative engineering and assembly department, we co-create application-oriented solutions for indoor and outdoor HMI applications. With attention to both technical and user-centered aspects, and expertise in component selection and design-in services, system developers who work with Batenburg Applied Technologies gain not only a competitive advantage but also an efficient market introduction.